By Kristen Manieri

Creating an Intentional Family Culture with Melissa & Chris Smith

This week I am excited for you to meet Melissa and Chris Smith, professional colleagues and personal friends.

Chris has spent the past decade helping entrepreneurs find clarity around how they share their story and their message about what they do in the world. (Chris was a guest for episode 44 of this podcast, which you can listen to here). His process is called The Campfire Effect and it’s designed for purpose-driven, mission-focused entrepreneurs who are frustrated because they know they aren’t talking about what they do in a way that is powerful.

Last year, Melissa and Chris, parents of five kids, realized that having a deep understanding of who one is in the world and what they want to contribute is something that’s important for entrepreneurs, but perhaps it’s even more important for families.

So, they joined forces to create Family Brand, a process that helps families discover how to create an intentional culture in their home that leads to more love, joy and connection while at the same time reducing stress and overwhelm.

In this week’s episode of 60 Mindful Minutes, Melissa and Chris share their story and also the Family Brand process so you can learn to create an intentional culture in your home.

To learn more about Family Brand, access free resources and join the community, visit familybrand.com.

But to help get you started ASAP, here’s a recap of the process Chris shared in our interview. Start by asking yourselves these three questions:

  1. What do we stand for as a family?
  2. What do we want to be known for?
  3. What does it mean to a ______________? <insert your last name>

And remember…

  • This is not meant to be a collection of restrictive confining rules. They are guiding principles.
  • You’ve got to model them first, walk the talk. And that doesn’t mean you have to be perfect. You can take the moments you fall short to teach your kids how you come back from that.
  • And finally, let your kids have a say in the creation of your Family Brand. They will be far more invested if they do.


Until next time, stay well out there.

Subscribe to the newsletter